An US-based Product / UXUI Designer, specializing in designing strategy-driven end-to-end experiences for retail, e-commerce, hospitality, travel and cultural brands / products. The kind that improve conversions and user loyalty, while feeling memorable and visually appealing.

Crystal has a unique background spanning three layers of experience design in the retail, commerce, hospitality, and travel industry: “physical experience”, “operational service experience”, and “digital experience”. She has extensive experience building products and features from 0 to 1, empowering products with seamless end-to-end experiences that drive both user satisfaction and business growth. She is also a great illustrator, bringing additional marketing value to her clients and projects.