Crystal Chen,
Crystal Chen,
Crystal Chen,
US-based Design Strategist, Product & UXUI Designer.
I design strategy-driven, user-centric products, services, and experiences, specializing in hospitality, retail / e-commerce, and the culture industry.
US-based Design Strategist, Product & UXUI Designer.
I design strategy-driven, user-centric products, services, and experiences, specializing in hospitality, retail / e-commerce, and the culture industry.
Strategy / Service Design
Product / UXUI Design
Exploratory Research

Hospitality & Travel
End-to-end experience design of an online travel booking site with quality certainty.
Strategy, Product, UXUI | 2024 - present
Desktop & Mobile

Hospitality & E-Commerce
Embeding new feature "Quote" to the current inventory management journey.
Product, UXUI | 2025 - present
Desktop & Mobile Responsive
Coming Soon!

Workplace
Creating a gamified SaaS tool to turn hybrid work into a joyful adventure.
Strategy, Product, UXUI | SaaS Development | Workplace Industry | 2023-2024
Desktop & MVP

Turning a reputed retail space design agency into a digital legend.
Strategy, Service, UXUI | Website Design | Retail & Workplace Industry | 2025
Desktop
Coming Soon!!

Workplace
Understand the post-pandemic workplace culture in the US.
Exploratory Research | Workplace Industry | 2023
Report

Sustainability, Climate Tech
Development strategy / service roadmap to ignite a global urban planning movement.
Strategy / Service | 2023
Roadmap / Campaign
Coming Soon!

Travel
Envisioning an Organizational Change roadmap to nurture leadership in accessibility travel industry.
Strategy, Service | Roadmap Development | Travel Industry | 2023
Mobile
Coming Soon!
Strategy / Service Design
Product / UXUI Design
Exploratory Research

Hospitality & Travel
End-to-end experience design of an online travel booking site with quality certainty.
Strategy, Product, UXUI | 2024 - present
Desktop & Mobile

Hospitality & E-Commerce
Embeding new feature "Quote" to the current inventory management journey.
Product, UXUI | 2025 - present
Desktop & Mobile Responsive
Coming Soon!

Workplace
Creating a gamified SaaS tool to turn hybrid work into a joyful adventure.
Strategy, Product, UXUI | SaaS Development | Workplace Industry | 2023-2024
Desktop & MVP

Turning a reputed retail space design agency into a digital legend.
Strategy, Service, UXUI | Website Design | Retail & Workplace Industry | 2025
Desktop
Coming Soon!!

Workplace
Understand the post-pandemic workplace culture in the US.
Exploratory Research | Workplace Industry | 2023
Report

Sustainability, Climate Tech
Development strategy / service roadmap to ignite a global urban planning movement.
Strategy / Service | 2023
Roadmap / Campaign
Coming Soon!

Travel
Envisioning an Organizational Change roadmap to nurture leadership in accessibility travel industry.
Strategy, Service | Roadmap Development | Travel Industry | 2023
Mobile
Coming Soon!
Strategy / Service Design
Product / UXUI Design
Exploratory Research
Strategy / Service Design
Product / UXUI Design
Exploratory Research
Strategy / Service Design
Product / UXUI Design
Exploratory Research
Who isβ¦
Crystal Chen
Crystal Chen
Crystal Chen
?
A passionate Design Strategist, Researcher, and Experience Designer by day π; independent Artist & Singer by night π.
Born and raised with Design & Art, Crystal has 5 years of experience crafting User-centric Research, Experience Strategy, Product / UX design, and Innovation Strategy; with 10 years of experience in painting, graphic design, and visualizations.
A passionate Design Strategist, Researcher, and Experience Designer by day π; independent Artist & Singer by night π.
Born and raised with Design & Art, Crystal has 5 years of experience crafting User-centric Research, Experience Strategy, Product / UX design, and Innovation Strategy; with 10 years of experience in painting, graphic design, and visualizations.
Β© 2020 - 2025 by Crystal Chen, with π
Β© 2020 - 2025 by Crystal Chen, with π